The line
Raised embroidery. White on Black, black on Bone, silver on Graphite. A slim chest line on the hoodie, with a smaller matching mark on the joggers. Each line is scaled to its garment.
BL / P01 / 020LONDON × GUANGZHOU. BRITISH–CANTONESE DESIGN.
Phase 1Where it
starts
A considered uniform.
One line. Your starting point.
01 / THE COLLECTIONThree tones.
Three tones.
One baseline.
Black. Bone. Graphite.
A restrained palette, designed to work together.
Graphite
Silver embroideryCHOOSE YOUR TONE
Same identity. Your colour.
A heavyweight, matte silhouette. The signature embroidered line across the chest, considered neck details and drawcord ends designed to stay in place.
Phase 01 is in development.
The first release is coming soon.
02 / OUR IDENTITYTwo places.
Two places.
One starting point.
起點Starting point
Baseline brings British design and Cantonese identity together. London and Guangzhou shape our starting point: a considered everyday uniform with a sense of home.
Our identity runs through the details: the signature line, Cantonese trims and considered finishing. Hidden pockets and adaptable layers make that identity useful in everyday life.
BRITISH–CANTONESE / WHERE IT STARTSQuiet on the outside.
Considered throughout.
The silhouette
Substantial, matte fabrics. A relaxed upper silhouette with tapered joggers and an open hem. An everyday uniform with a deliberate shape.
The finishing
Cantonese details, considered neck trims and distinctive drawcord ends. The character is in the things you notice up close.
04 / BUILT INTO THE EVERYDAYMore than
More than
meets the eye.
Made for the everyday.
From home to the city, with your essentials close.
Magnetic pocket
A concealed front-pocket compartment with a magnetic closure, designed to keep the outside clean and your small essentials tucked away.
Passport pocket
A dedicated internal pocket for your passport and travel essentials, without adding a visible pocket to the outside.
Card holders
Slim internal compartments keep cards separate and easy to reach, with discreet space for cash.
Detachable key tether
A concealed attachment for your keys. Reach them easily, then unclip them when you need to.
Double hood
Two distinct hood layers: a clean outer silhouette and a separate inner layer for adaptable coverage.
Pull-across inner hood
An inner panel that pulls across the lower face and tucks away when you want the open hood silhouette.
NFC detail
A discreet garment tag designed to open a digital link when tapped with a compatible phone.
Concept imagery of the features being developed for Phase 01. Final construction and availability will be confirmed with the approved samples. A dedicated internal pod holder is also planned.